In a recent blog post, we discussed how NetSuite helps eCommerce sellers through SuiteCommerce, its native eCommerce platform. We also discussed how NetSuite offers integrations for sellers who are already on alternative eCommerce platforms. This time, we’ll talk mainly about NetSuite marketplace integrations.
While all marketplaces qualify as eCommerce websites, not all eCommerce websites qualify as marketplaces. The main distinction is that marketplaces are multi-vendor platforms; in other words, multiple sellers convene in a single area. Think Amazon, for example, where many different sellers can put their products on its website and try to find customers. eCommerce websites, meanwhile, may involve a single seller, usually the business that owns the website. Here, think of your typical clothing store that sells its goods online.
While many eCommerce sellers have their own websites, it’s also very advantageous for them to take a look at existing marketplaces to try to sell their products. Potential customers are there, and not engaging on those platforms would mean losing out on a huge portion of the market.
So eCommerce sellers should add their products to multiple marketplaces then, right? Well, that’s where the problem begins. If a seller is trying to sell on multiple marketplaces at once — in addition to possibly their own webstore, and potentially a brick-and-mortar shop as well — how do they manage all that? It would mean when dealing with a single product, they’d have to put the same product info manually for every channel they had. Every time they ran a promotion, they’d have to change prices on every single store, rather changing it just once. And of course, their back-end operations would suffer as well, since they’d have to manually pull together all the sales orders to reflect how much their inventory was going to change, and how much inventory they would need for the future.
That’s where NetSuite marketplace integrations come in. With marketplace connectors, you can have a single, centralized location for all your data, so that these inefficiencies disappear.
For example, if you create a new product or need to update your product information, you can do so just once — within NetSuite — and have that product or product info automatically update across all your channels. You can run promotions and change prices from a single location as well.
With NetSuite marketplace integration, you can connect all your marketplaces to your inventory, so that when you get a sales order — whatever the channel — it updates your inventory automatically. With better managed inventory, you can fulfill orders more quickly and more reliably.
You can have a single repository for data about your customers, rather than disparate channel-specific info, and use this data to improve relationships. You can then use these different marketplaces to bring back customers to your main website, where you can retain them in the long run.
All these benefits and more come from NetSuite connectors with marketplaces. It saves costs, saves time, and increases the value of customers for businesses selling products online.
If you’re interested, you can contact us here. Bista Solutions is a certified NetSuite partner that has created many marketplace connectors for clients. Our experienced developer team can create connectors for your specific software versions, and can help you with other implementation goals if needed.
Watch Christina Barea and Todd Sellers discuss more about eCommerce connectors below: