Iba
Turn Master Data into Business Application
NetSuite Helps IBA Coordinate Sales and Marketing Across 5 Business Segments. Bista Solutions has a number of years of expertise in analyzing the requirements of IBA Netsuite manufacturing ERP software industry and developing applications to meet their business manufacturing ERP case study needs.
The Challenge
The Organization was facing some of the key challenges:
- Missed growth opportunities from uncoordinated sales and marketing.
- Uncoordinated business segments get sales people to target the same customers.
- Long lead time of complex equipment made production planning difficult.
The Benefits
- Role-based dashboards help sales/marketing users coordinate efforts among 5 business segments.
- Consistent, reliable customer information greatly improved production planning.
The Overview
- Healthcare Services.
- Based in Louvain-la-Neuve, Belgium.
- Customer since 2005.
- 160 users.
- Switched from Spreadsheets to Manual processes.
- Using NetSuite CRM+, OneWorld.