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Education Industry including Schools/ University/ Colleges/ Management Institutes are becoming one of the basic needs of human being because of the fact for a human to get higher education which over all effect lot of other factors for further future growth. Some of the Features/ Advantages for education institutes such as schools/ University for implementing this Educational Customer relationship management software is stated below.
Lead Management: One of the most important module is the Dormancy Module which offers facility to set time or days limit for the follow up say for e.g. when an inquiry is made a lead is generated on an initial level so to see that whether the student who made that inquiry have downloaded the inquiry form or not it sent automatic sms and email to the student stating to download/purchase the inquiry form as well it pop up in the software for the follow-up on to the same.
Reporting: Admin can check reports in different groups such as Hot leads of the month/week/day etc. or Inquiries of the day both in graphical as well as in tabular format and of course you can check the history of the lead such as the time spent on each lead by the executive from the inquiry stage till the fees payment stage. Reporting also includes custom reports which can be done as per the requirement of the client.
Campaign management: This module in the Education CRM of Bista solution offers you to maintaining the campaign with all the budgets you have with the expected response and revenue. It also provides you with mass mailing activity and do not disturb email/Short Messaging Service facility.
Lead Tracking and Sales Generation : This module offers you with tracking of leads in terms of which activity say for eg. Advertisement, Road shows, SMS campaign etc providing you how much of lead & how many are interested in the admission etc.
Student Information Systems: This education CRM allows you to have a comprehensive view of each student in terms of document submitted at the time of examination, other entrance exams results, and other documents can be stored with the information of each student.
Easy Integration: This software offers you to get integrated with your ERP software or Accounting software/ Business software so that the chance of duplicating the entry in two systems is zeroed.
Email & SMS can be predefine & personalize at every stage and can be sent to the students. Also Highly personalized e-mail communications can be easily automate as part of campaign management using sophisticated rules and work flow routing. Automated Communication via Email, Phone, Chat, SMS Text Messaging:
Dormancy Module make it easy for marketing and sales to track the status of all sales leads, with proper time to time follow up with high chances of closing the lead.Bista education lead management/student management software provide you to have a list of your business processes incase of student enquiry till the fees payment with predefine time of follow up, through email and sms to the students which act as important automatic reminder with respect to the student management, the lead nurturing, proper follow up which allow you to reduce the chances of loosing the lead. The same also allow you for better student management when there are many enquiries when campaign, advertisements and other activities on the services & courses offered by education institutes
Advantages of Using Education CRM :
Increase in the revenue
With this educational CRM institutes such as schools/ University increase their revenue because the lead is properly converted into an account with the help of dormancy module.
Reduction in the cost of expenses
This Educational CRM allows your institute to have a proper allocation of your money in different areas such as advertisement for different course, road show, other external vendors for raw leads etc. as this CRM provides you with the graphical view of how much return every medium is providing you in terms of the expenses incurred.
Proper Lead tracking with no errors
This education CRM allows you proper lead tracking and reduction in the errors or duplication of entries into your institute which ultimately reduce the time of the executive for following up with the similar lead which is admitted from different source and also it provides you further merging if there is any duplicate entry is made.
Less sales cycle
This education CRM allows you to have a less length of your sales cycle as due to dormancy module every lead is properly nurtured with the lead history on where the most time is been given for converting the lead into an account.
Increase in margins with reduction in Cost of Acquisition per student
As my first point covered that it increase the revenue not only because the lead is properly converted into an account but because of the lead is properly nurtured which reduce the chances of loss of the lead which can increase the margins of the university schools, and other institutes.
Increase in customer satisfaction:
This education customer relationship management software allows the customer with higher satisfaction as every stage of the lead is been integrated with predefine SMS and email with different course so when an inquiry is made by the student immediately after completion personalized emails/ sms is sent to the mobile number and email provided by the caller, which build more confident in the mind of the student.
he Dormancy Module which includes the tools such as Email, SMS etc which has an impressive ability to facilitate communication via all of these different tools with the student as well as with the lead manager/lead handler.
Automatic Communication with Students in Education CRM.
Creating a lead and converting it into a student might be a difficult task because of the options available with the students from different colleges and universities for large number of course. The only way of managing your student properly is that a lead handler or a sales manager should properly follow – up on every stage the cycle of every student. We all know for different course there are different cycles to be follow one example is here:
* Incoming call/ Outgoing call / email inquiry etc. by the student for the course.
* Getting details of the courses.
* Application for the admission form
* Form Submissions
* Call for the entrance examination
* Call for second round of interview.
* Selection phase
* Admission Phase
* Payment of fees
* Balance fees payments if any.
* Enrollment by the student in the institute
* Providing the study material & thereby providing other services to Students.*
*(Cycle can be changed as per the processes)
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