Odoo & Hubspot Connector
by bista-admin- Jul 28, 2025
- 0
- Category: Odoo Integration
Odoo and HubSpot Integration:
Unify Your Sales, Marketing, and CRM Workflows
When sales and marketing operate in silos, valuable opportunities often go unnoticed or unaddressed. But when these teams are aligned, growth becomes more predictable, customer experiences improve, and conversion rates rise. If your business relies on Odoo to manage backend operations and HubSpot to engage with prospects and customers, integrating the two can be a true game-changer. It allows you to capture leads at the right moment, track every interaction, and move opportunities through your pipeline with greater speed and clarity.
Together, Odoo and HubSpot close the gap between customer-facing activity and internal execution. This integration enables a real-time, bi-directional flow of data between teams, ensuring that no lead is left behind and every department works from the same up-to-date information. With better visibility comes better coordination, faster response times, and a more cohesive customer journey from first touch to final sale.
What Is the Odoo-HubSpot Integration?
Odoo is a flexible, open-source ERP system known for its modular structure, which includes Sales, CRM, Inventory, Accounting, HR, and more. It provides businesses with a scalable, centralized hub for managing day-to-day operations.
HubSpot is a leading CRM and inbound marketing automation platform. It helps businesses attract, engage, and retain customers through content marketing, lead nurturing, email campaigns, and advanced reporting.
By integrating these two platforms, you can create a powerful business ecosystem that combines operational control with intelligent customer engagement. The result is a real-time, 360-degree view of every customer, lead, and opportunity.
Key Features of the Odoo–HubSpot Integration
- Bi-Directional Contact Sync: Contacts are automatically synced between Odoo and HubSpot in real time. Whether a contact is updated in HubSpot or Odoo, both platforms reflect the change immediately. This eliminates data silos, reduces duplication, and keeps your records clean and current.
- Automated Lead Capture: Leads generated through HubSpot forms, advertising campaigns, or landing pages are instantly pushed into Odoo as CRM leads or opportunities. This ensures faster follow-up, better lead qualification, and zero risk of losing potential customers.
- Deal and Pipeline Synchronization: Sales deals created in HubSpot can be tracked and mapped within Odoo’s sales pipeline. Your team can manage quotations, invoicing, and product delivery from a single platform, allowing marketing and sales to operate in sync.
- Marketing Insights in Odoo: Email engagement metrics, campaign performance data, and contact interaction history from HubSpot are available directly in Odoo. Sales teams gain valuable marketing context about leads, helping them tailor their communication and close deals more effectively.
- Custom Workflow Automation: Trigger workflows in Odoo based on specific HubSpot activities. For example, you can automatically create a sales order when a deal is marked as won in HubSpot or assign leads to specific sales reps once a lead reaches a certain score. These automations reduce manual work and improve response time.
Business Benefits of the Integration
- Improved Lead Management: Capture, qualify, and convert leads faster with unified visibility across platforms.
- Single Source of Truth: Enjoy a consolidated customer view across marketing and sales, leading to more consistent and informed communication.
- Reduced Manual Entry: Automated data syncing eliminates manual input errors and repetitive admin tasks.
- Boosted Team Productivity: Save hours by streamlining your sales and marketing workflows.
- Smarter Decision-Making: Access real-time data and centralized reporting to make more strategic business decisions.
Why Choose Bista Solutions for Your Odoo–HubSpot Integration?
At Bista Solutions, we specialize in designing intelligent Odoo integrations that align with your unique business goals. As a 7-time Odoo Best Partner across North America, we have the experience and technical expertise to ensure your Odoo–HubSpot integration is efficient, scalable, and future-ready.
We go beyond just connecting systems. We build custom solutions that support your sales and marketing strategy, improve operational transparency, and deliver real business impact.
Why partner with Bista Solutions?
- 7-time Odoo Best Partner Award Winner in North America
- Proven experience with CRM, ERP, and marketing automation platforms
- Deep understanding of sales funnels, customer journeys, and pipeline management
- Full-service support: from consultation and integration to post-launch training
- Ability to tailor workflows and automation rules specific to your business needs
- And so much more–just ask!
If your organization is ready to unify its marketing and sales operations, streamline data sharing, and enhance customer engagement, Bista Solutions is here to help.
Contact us today to schedule a consultation and discover how Odoo and HubSpot can work better together for your business.
