Today online shopping is became one of the most developed trends of shopping and orders goods or service online. This is because of the increase in the number of ecommerce websites around the World Wide Web. There are other key players such as ebay.com, amazon.com which allows you to start up with your online stores. The competition is increasing because of the increase in the ecommerce website and through this it is becoming little difficult and challenging to regain or retain your visitors for future sales.
So let’s shed some light on how you can increase the popularity of your online shopping website or ecommerce website, let me apply the economics rule here the supply of ecommerce website increased drastically in past few years and because of this the demand might be low for the customer especially to do online buying from your ecommerce store.
Today customer can switch from one e store to another with the help of certain clicks; if you want to improve the same then there must be some improvement in the functionalities in your web stores which should be user friendly web stores and shopping. Apart from this there are other factors where you can improve your ecommerce web stores such as providing discounting pricing, shipping facilities, constantly approaching the client at the time of new arrivals of the products.
By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. – (Forrester, March 2010)
So another question arise that which is the best ecommerce solutions for maintaining the shop in a much flexible manner with proper control?
There are many ecommerce options available in the market today. One of them is Magento – Magento is an ecommerce software package that provides you with very good flexibility and control over the functions of your web stores.
Some of the Advantages of using Magento for online shopping growth is as follows –
- Magento helps developers to create search engine friendly URL structures and tools for ecommerce websites.
- Magento also offers you to ship one product to various multiple addresses
- It allows customer to do re-ordering of past purchased order
- It also gives you an option to select and categories the products as per the prices feature colours and different variants so that customer can check the products as per their convenience.
- Magento integration with Google analytics tool helps owner to track the information related with their buyers.
- Magneto offers you handling of multiple online web stores by single admin panel.
- Magento offers compare product options which is very helpful to judge the capability of the purchasing product with other product – this helps in quick decision making and judgement.
- It also provides you to have online marketing and promotion option by providing RSS facilities.
- There is Open source community edition available which allows you to use the template without cost.
- There are many plug-in extensions available some of them are open source and some are purchasable.
- It provides you with a flexibility to customize the screen of the products as per the business requirements.
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