Customer Relationship Management (CRM)
Caring relation or Customer Relation ?
Yes, that both word can be used interchangeable in the world where costumers are considered as a king of Market. Today people purchase products and they accept a service which is attached directly to that particular product.Forgot about Malls and big shopping centre, today even a person who is purchasing a pin from a shopkeeper is expecting a good after sales service. As we all know that a single bad service from the seller lost the confiedence of the buyer in this competitive world. Today maintainign Relationship not only relationship but best relationship with customer is very difficult and a long process. But yes you can start with atleast satisfying the costumer on the initial level and then moving the the level of Costumer delightment.
In the process of achieving costumer delightment Information Technology plays an important role. where a good technology which provide regular feedback from the costumer, and correcting it, providing with the best of information on the same. Solving the problem with zero down time etc. Today the most important thing is that people dont want to wait as the market is becoming costumer centric.
Coming to the final answer where Technology such as CRM softwares plays a major role in creating better relationship with your customer. Today in many organisation it is widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects.Today wether it is a big organisation or SME the overall goals are to find, attract, and win new clients, with the help of providing them the best things and giving the superb to those who already exist.
It generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.