The Benefits of Odoo Ecommerce Integration

Odoo Ecommerce Integration

As the planet continues to rotate, and the days continue to go by, technological advances render the inventions and structures of the past near useless. Let’s take brick and mortar stores for example. While not obsolete, recent years have shown us that people prefer to do their shopping online over in-person. If that wasn’t clear, think about how the recent pandemic has forced human beings to switch over from traditional sources of shopping (i.e. face-to-face) to more digital ones (online shopping on digital platforms like Amazon) & it’s import for ecommerce platforms to be integrated with complete business as one solution. To achieve that, there are many integrations like Odoo ecommerce integration.

While both have their set of advantages (i.e. convenience of shopping whenever) and disadvantages (i.e. inability to try on/hold the product), the digital era overshadows what used to work. The world of e-Commerce opens an individual up to new options, globalization allows you to purchase a variety of products from different parts of the world, and you are no longer confined by the time and location of a physical store to get your shopping done. These are some of the many benefits of the digital era and how it has affected one’s shopping habits.

So how does this tie into Odoo’s eCommerce Integration?

Well, if you are a SME business that sells a product or service to your customers – you would benefit greatly integrating a platform that optimizes your eCommerce business significantly. In fact, this particular integration enables your business to enhance the core functionality of other Odoo modules, streamline your back-end operations, as well as modernize the system for higher proficiency. All this really means is that you will be able to better manage your online orders, inventories, shipment, payment, and customer efficiency. 

Odoo eCommerce Integration Features

Let’s take a closer look at the benefits this integration can provide to your business. Odoo explains the benefits of this integration by providing the chart as seen below:

Design & Configure

Online editingCreate product pages using Odoo's unique 'edit inline' approach. No code required, what you see is really what you get.
Building blocks systemCreate your product page from scratch by dragging and dropping pre-made, fully customizable building blocks. Describe products in a table to give the maximum of specifications.
Sell digital productsYou can now add digital products like eBooks to your online catalog.
Multi-store eCommerceLaunch and manage multiple ecommerce stores with unique design, language, currency and price list.
Professional themesChange theme in a few clicks, and browse through Odoo's catalog of ready-to-use themes available in our app store.
Word processor text editingEasily create and update your text content through an editor designed to replicate the word processor experience.
Product variants creationCreate a product available in several variants, like size, colors or other attributes.
Price-lists, products and storesCreate flexible price-lists, add variants to add to product options, and create multiple stores under one environment. Display available stock on products.
Online form builderBuild appealing custom web forms and easily capture visitor’s information.

Integrated Tools

Cross-selling and upsellingSuggest optional products related to items to increase your revenues.
Options to boost salesDefine product categories, use attribute search, focus on promotions, coupons or gift certificates and push the best products to the top of your page in order to multiply your sales.
Promotional or coupon codesEncourage potential customers using promo codes and coupons.
Abandoned cartsSearch, mail and launch marketing automation on abandoned carts to convert them into orders.

Shopping Experience

Easy search systemMake finding products easier by setting attributes on products (size, color, power, etc.).
Customer on boardingSet up step by step instructions to help customers go to checkout with no blocking issues.
Guest & registered userCustomers can choose to create a user profile or as guests. Registered users can retrieve their contact information upon check out and access a portal including related messages, orders, invoices, registered claims, etc.
Skip shipping addressShipping address is no longer required when providing only services.
Products comparatorThe new product comparator is based on attributes (variants or not) of products.
Live chat embeddedProvide your visitors with information in real-time directly on your website, and secure your sales.
Easy checkout processSimple checkout to avoid losing clients.
Customer portalAccess tracking of orders, advanced shipping rules and return management through the customer portal.
Order reviewSee details of your order at the end of the process.
WishlistShoppers can add products to a wishlist. Returning customers will use it to buy their favorite items faster.

Payment & Shipping Methods

Fully integratedAllow customers to pay with Paypal, Ogone, Adyen, Buckaroo, and SIPS Worldline. Online payment methods redirect customers to a 'Thank you' page on your website.
Create shipping rulesDefine rules to calculate the costs of delivery based on weight and more criteria.
Other payment methodsCreate payment methods like bank transfer or checks to offer more options to your customers.
Shipping methodsSpeed up your shipment process and track your order from Odoo with DHL, UPS, USPS, FedEx and La Poste shipping connectors.

Billing & Accounting

Calculate & bill shipping costsGet delivery costs computed automatically using Odoo's embed Delivery Method configurator.
Chart of accountsUse the Custom package template to build your own chart of accounts. It embeds a set of generic preset accounts, taxes and more.
Tax ratesFiscal positions allow you to adapt tax rates to the whereabouts of your customers.
Integrated accounting packageOdoo’s chart of accounts contains national taxes, fiscal positions, and accounts.


Sales data analyticsHighlight the best product in terms of quantity sold. Find the best customer in terms of revenue. Display a graph with your monthly sales per product and add it to your Dashboard. Group your Sales by Partner and display the products in the column header.
DashboardThe next actions to do are available on the dashboard: orders to invoice, payments to receive, shoppers to revive, etc.
New KPIsTrack your eCommerce KPIs: conversion rate (cart to order), average cart amount, best sellers, etc.

While the tables above do a great job outlining the features of the Odoo eCommerce integration, it is worth noting that the integration goes beyond eCommerce as well. The Odoo Website, Odoo CRM, Odoo Accounting, Odoo Manufacturing, Odoo Inventory, among other modules are also integrated with Odoo eCommerce. This means you no longer need to visit different islands of information in order to understand your business or optimize your business processes. With this particular integration, you can fully manage your business with one system.
Other Benefits of the Odoo eCommerce Integration

While there are numerous benefits to this integration – let’s highlight some of the more notable ones.

Multi-Store Management

  • Odoo eCommerce integration enables business managers to handle multiple stores from a single software. Essentially, all your data stock will appear in one place, you will have real-time control of your inventory as well as be able to draw accurate forecasts in order to better manage your procurement. 

Shipping Integration

  • Since Odoo has DHL, UPS, USPS and FedEx shipping connectors – you will be able to speed up your shipping process and track your order from Odoo. Both these aspects are key in efficiency.

Payment Gateways

  • Odoo ERP integration allows you to integrate payment gateways such as Paypal, Stripe, Ogone, Adyen, Buckaroo, – this permits customers to use their ideal version to make a payment; and allowing this type of flexibility in terms of payment only helps to enhance the customer experience.

Other eCommerce Platforms

  • In addition to the convenience of having centralized data, the Odoo eCommerce integration allows you to easily integrate your products onto platforms like eBay, Amazon, WooCommerce, Shopify, and much more. Earlier, we touched on how the digital era kick-started online shopping and the recent pandemic resulted in a skyrocket of online sales. By making your products easily accessible on massive platforms like Shopify and Amazon – you are only boosting your potential sales and increasing your customer base. 

Odoo eCommerce Integration: Final Thoughts

Needless to say, the Odoo ERP is the ideal all-in-one solution for SME businesses. In fact, this software is both open-source (i.e. customizable), as well as one of the most economical alternatives on the market. So if you are a company that sells retail goods to its customers, or simply a company that wishes to centralize its data – consider Odoo. Not only is the Odoo eCommerce Integration worth the hype, its other modules are equally useful in optimizing business processes.

Bista Solutions is the Odoo Gold Partner; earning the title of Odoo’s Best Partner USA in 2015, 2016 and 2018. This means our team knows our way around Odoo, and by choosing us to implement your Odoo eCommerce Integration, or any Odoo integration, you can rest assured you’re in capable hands. 

With our firm belief in full transparency, our team will never recommend a software solution or a module that wouldn’t help your business succeed. So if you wish to learn more about the Odoo eCommerce integration, or anything else – contact us. We would be more than happy to schedule a free consultation, and demo, to show you how we can help. With over 250 successful ERP implementations under our belts, you can bet we’ve got your company fully covered.

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