New Integration between Marketo and SugarCRM Creates Powerful Lead-to-Cash Solutions
CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM, the world’s fastest growing customer relationship management (CRM) company, and its partner NEPO Systems, a leading provider of open business solutions, announced a new packaged integration between SugarCRM and Marketo, delivering a complete marketing automation solution.
“The functionality between Sugar and Marketo allows us to make informed business decisions that will continue to drive the growth of our business”
“This new solution brings the power of closed-loop marketing to organizations of all sizes,” said Matthew Cooke, chief executive officer and founder of NEPO Systems. “Companies can now more easily and cost-effectively identify and close new business, as well as gain deeper insight into the effectiveness of their marketing activities.”
“Revenue performance management (RPM) and CRM go hand-in-hand,” said Paul Albright, chief revenue officer at Marketo. “This integration lets our mutual customers create a seamless marketing and sales system to accelerate revenue growth.”
By combining the capabilities of Marketo with Sugar’s CRM functionality, users of the combined solution can turn anonymous web visitors into leads, and track and manage the conversion of leads into closed deals. Robust reporting capabilities in SugarCRM give marketing executives deeper insight into marketing performance.
“The functionality between Sugar and Marketo allows us to make informed business decisions that will continue to drive the growth of our business,” said David Stinson, director of commercial sales at Carpathia Hosting, a leading provider of complex, compliant managed hosting services for government agencies and enterprises and user of the combined solution. “Marketing is now delivering more qualified leads into sales, shortening our sales cycles and increasing the number of deals we can close.”