Difference Between ETL And ELT And Their Importance

  • by Uzlifat Mir
  • Nov 28, 2017
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ETL is the most commonly used method while transferring data from source system to destination system or Data Warehouse. And ELT is increasingly in demand in today’s analytical atmosphere. Hence sometimes there are the cases where you might have to use ELT processes also. So what is the difference between these two? How do we use them, how is data loaded and how do we utilize the data in between these processes? We will cover the differences between  ETL and ELT and their importance one by one.

ETL (Extract, Transform and Load) :

Extract, Transform and Load is the process of extracting the data from sources (which is present outside or on-premises, etc) to a staging area, then transforming or reformatting… with business manipulation performed on it in order to fit the operational needs or data analysis, and then loading into the target or destination databases or data warehouse.

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Typically, at the extraction process data from the source system is loaded into staging area i.e. staging tables for the temporary process. The extract state copies data from sources system to staging tables quickly in order to minimize the time to query to sources system. Transform step involves data manipulation or performing business calculations on the staging tables those are copied from the source system, this step will reduce the time of performing the operation on only the relevant data rather than whole source system before loading into Target Data Warehouse. Once this transformation step is performed then those needful data is loaded into target data warehouse for Business Intelligence purpose.

 ETL uses pipeline approach i.e. data flow from source to the target and transformation engine or scripts takes care data manipulation or calculation between these stages.

Numerous tools are present in the market to do the ETL process such as Talend Data Integration, Informatica, SSIS, etc. ETL is the most common methodology in business analytics and data warehousing projects. And these operations can be performed by custom programming or above-mentioned ETL tools which can undergo Extract, Transform and Load process.

While ETL process overall time consumption is ideally less than other processes, as ETL process involves the only extraction of needful data for the present requirement and data manipulation on that particular data rather than performing the operation over whole data. Hence typically this ETL process is used in many cases. Also, the if the Target system is not powerful then ETL is more economical.

ELT (Extract, Load and Transform) :

As the name suggests, ELT is Extract, Load and Transform is the different sight while looking at data migration or movement. ELT involves extraction of whole data from the source system and loading to the Target system instead of transformation between the extraction and loading process. Once the data is copied or loaded into the target system then transformation takes place.

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In the ELT process, there is no existence of transformation engine between the extract and load process. The transformation operation is taken care by the target system, so the data is directly used for development purpose and useful business insights. Hence this approach provides better performance in the certain scenario.

The drawback or weakness with ETL process is the limitation of data and the pipeline cannot hold the large data for the operation like sorting before moving to the target system. At nowadays condition how can we examine what amount of data should we required or what amount of data should we need in near future, hence there is the restriction of data in ETL process.

 ELT processes, besides changing the position of two letters, change the overall concept of data management. Instead of restricting or limiting the data, ELT makes available all the data to be copied onto a powerful target system like Hadoop. Hadoop is capable of handling large volumes of data without being file type discriminatory. (e.g flat files, spreadsheets, tables, JSON, images, etc).

Hence the all the data from the source is extracted and loaded onto the target by collecting all the data to be needed for data manipulation, business insights, analytics for the present moment and near future as well.

ELT can overcome or tackle situations like traditional staging area based approaches in order to retrieve required amount data by performing calculations and/or manipulation techniques at target end, thus providing better performance at the business levels with Hadoop like high-end clusters and by applying analytical queries. Hadoop offers scalable data storage and processing platforms so that we can take only required data for the present moment and analyze with BI tool like IBM cogons, etc.

If you have any query for ETL please drop an email at sales@bistasolutions.com. Also, you can write us through feedback@bistasolutions.com and tell us how this blog has helped you.

Importance Of Testing In ETL Processes

ETL Processes
  • by Uzlifat Mir
  • Nov 15, 2017
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ETL Testing Process

ETL processes include data transfers in multiple stages. It starts with the transfer of data from legacy source to the staging server, from staging to production database/data warehouse, and finally from a data warehouse to data marts. Each step is highly vulnerable and prone to errors or loss of data or incorrect transfer of data. This is where the concept of testing comes into the picture in the ETL cycles. The scope of work for any ETL developer does not end with the end of ETL script runs, this is actually the beginning for any developer. A good ETL developer must be able to validate the records and ensure accuracy.

The ETL testing process can be broadly classified into two types:

  1. OLTP (On-line Transaction Processing)
  2. OLAP (On-line Analytical Processing)

OLTP is the Testing of one particular Database Instance and OLAP involves testing of the whole Datawarehouse. This is the most important statement. OLTP does not imply OLAP.OLTP just ensures correct data transfers from a source to a target in one particular database. However, OLAP takes care of the accuracy and performance parameters throughout the data warehouse.

Challenges faced in ETL Testing:

As mentioned earlier ETL process is full of challenges and prone to errors. At every step, the ETL developers are likely to face a minimum of 5 barriers. Here is the list of a few common challenges in the way of  ETL testing :

  • Frequent changes in the business requirements lead to changes of logic in ETL scripts
  • Limited availability of source data
  • Not documenting the “source to target” mapping requirement which leads to ambiguous logic
  • Delay in the output of a complex  SQL query leads to slow working rate
  • Verifying and validating data comes from different sources with varied formats and structures
  • Unstable testing environments
  • The huge volume of data to test

Through this article we at Bista Solutions will convey a few important tests everyone needs to perform to validate the ETL processes:

1. Check the Source and Structure of the Data before deciding on the migration Plan:

This step is a prime step in ETL Testing. This step becomes the foundation for the entire ETL process. With growing complexities in data, understanding the structure of the data in source becomes evidently important and prime. After understanding the structure of the one may need to cleanse the data before it actually loaded into the staging area.

2. Ensure that the mapping document provided is correct:

The second step is to check if the mapping document provided abides by the business requirements of the client and hence ensures correct mapping of fields from source to target tables.

3. Checking and verifying your ETL scripts :

Your ETL scripts must be smart enough to handle null values in data, it must import or update correct data with proper data types, it would be great if the ETL scripts are automated as well to avoid human interactions and as a result of which introduce errors or bugs.

4. Check for Data Completeness:

Once the data is loaded into the target database the first and most important job is to verify the completeness of the data. Also, you need to Verify that all the invalid data is either corrected or removed in accordance with requirements.

5. Performance and Scalability:

Completing the migration once is not the end of the story. ETL developers must anticipate the growth rate of data and thereby keep the system ready to scale up and give a good performance for the huge amount of data as well.

After all these tests have been performed, the project leads need to get a User acceptance test done from the end users so as to ensure the system fits into their requirements without violating the integrity of the system. They might eventually require to perform regression testing as well if there is a new version rollout of the app.

Conclusion:

In the ETL processes, One must understand that data accuracy is the key to arriving at important decisions in any business. Having said that, identifying the bugs, performing root cause analysis of each one of them, and reporting the bugs at an early stage of software development help to reduce the cost and time. Before getting into the ETL testing process, you need to check the different systems, their processes, models, and business requirements for any inconsistencies or ambiguities. ETL developers also need to do data profiling/data mining in order to understand the trends and patterns of data in a better way and identify any source data bugs.

If you have any queries for ETL Testing contact us or drop an email at sales@bistasolutions.com.

ETL Data Transfer

  • by Uzlifat Mir
  • Nov 10, 2017
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In today’s world, A business needs to manage its physical assets they also need to manage the data its organization produces. This is when the ETL tools play a vital role and assist the organization in ETL Data Transfer and remain competitive in the market.

ETL stands for Extract, Transform and Load. Just as the name implies, these tools extract data from a given source this could be a properly structured database or a flat file or data from web apps, or it could be as trivial as data from sensors just in the form of 0s and 1s. The second step is transforming the data while in transit, which involves making the data readable performing complex data type conversion to performing arithmetic/logical operations, and then finally loading the data to the given destination storage.

Some common projects where ETL Data Transfer is a must are :

  1. Pulling up transactional data (sale + purchase) for company heads to work with and generate visualization reports. This is commonly known as Data Warehousing.
  2. Migrating data from legacy systems to new systems due to change application/platform.
  3. Data integration is triggered due to corporate mergers and acquisitions.
  4. ETL could also help in integrating data from third-party suppliers/vendors or partners in the Supply Chain Management Cycles.

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This picture depicts how critical ETL tools are in managing data generated throughout your organization.

Which ETL Data Transfer Tool to choose :

Considering the above image, every organization must spend some on R&D to determine which ETL tool they should choose that fits best into their business. Below are some of the criteria any ETL tool must adhere to:

  1. Data Connectivity: Chosen ETL tool must have the ability to connect to any data source no matter where it is coming from. This is critical!
  2. Performance: dealing with a huge amount of data and transforming it definitely requires some great processing capabilities. Hence the ETL tool you choose should be able to scale up with growing data rates.
  3. Rich Transformation Library: Transforming the data manually requires writing thousands of lines of code which is highly prone to errors. So in order to enable smooth data transformation, your ETL tool must extend a rich library of functions and packages which are also as easy as drag and drop facilities.
  4. Data Quality Check: You can never just pick up the data from a given source and start working on transforming it. Your data is never that clean enough; hence, you are not suitable to go. You will definitely require some data cleaning support from your ETL tool.
  5. Committed ETL vendor: As the above points mention all the reasons why ETL is a critical process, it is also important to choose a committed ETL vendor who knows in and out about the tool and can provide good support all throughout the project.

We at Bista Solutions evaluate the business requirements of our clients and in accordance, we offer the best suite of solutions that will cover all the pain areas of our clients and give them an AtoZ solution.

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If you have any queries for ETL contact us or drop an email at sales@bistasolutions.com.

Big Data For Better Governance

  • by Uzlifat Mir
  • Nov 07, 2017
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The amount of data that is collected and stored worldwide is more than we can imagine. From the smallest internet user to entire countries on centralized systems, data is gathered and deposited on a continual basis bringing the information era into what could be considered a more mature stage of “big data”. The question then lies in what to do with all that information? Sales and marketing is only one small usage, perhaps we can look at a larger picture where entire industries or governments are involved.

Big Data in Government

Government data is increasing in volume as there is the growth of mobile devices and applications, cloud computing solutions, and citizen-facing portals.  Through these devices, citizens are delivering incredible amounts of detailed personal information. Big data technology lies at the heart of being able to manage and extract any useful information from the databases for the benefit of communities.

Big Data In Defense

Military centers across the globe are designing roadmaps to implement big data within the armed forces. Experts know that conflict engagement is now being shaped and decided with the assistance of data collected. But this data is not only being used for soft decisions, but for designing machines as well so that they will be smart enough to make autonomous decisions when possible. These smart machines will collect additional data and analyze historical collected data to then act according to the processed information.

Big Data in Cyber Security

As more of our lives come “online” connected via IoT, protection against malware is critical. Each day, we know of more instances of malware attacks. It’s obvious that this presents a threat to the integrity of data. When an attack is received, the victim not only needs to stop the attack but also needs to analyze the impact and consequences. To cure this malware activity, several steps are involved including a deep analysis of the code. Big data can help to identify trends, profile and other identifying information about the attacker, as well as understand at a quicker pace, the impact of the attack.

Big Data in Healthcare

Collecting information and data related to the health of citizens of a country could easily help experts working in this industry by giving them an idea of how to improve their nations’ health. The sum collection of all patients data can be analyzed by experts to understand trends and areas of opportunity. In addition, on an individual level, doctors can input raw data of an individual into formulas so that they can deliver personalized healthcare suggestions.

Big Data in Education

The same with other industries, education has collected a lot of data from various schools and educational organizations and is being analyzed by experts for insight on how to improve education. Some areas that are being explored is subject matter, systems improvement, as well as trends and habits in attendance. With the amount of information available beyond academic performance, one can expect many changes in the coming years in all areas of schools and teaching across all levels of education.

Deep analysis has already taken place in some states and has been a huge a success so far. For example, after a detailed analysis of one school’s data, a shocking result was revealed. Apparently, they found a correlation between some of the school dropouts and the availability of toilets in that school. When this kind of useful information is revealed then definitely the country will progress in every aspect of quality.

Big Data in Finance

Finance is one of the most detailed areas we have available for data. Globally, we have been collecting this information for decades and on a daily basis. Big data is now available for loans, mortgages, trading, investments, and more. Analysing the real-time behaviour of clients and providing them with information related to their interests could is beneficial at that moment to make solid financial decisions. It could even be critical when making decisions based on timing due to the fluctuations in the stock market or interest rates.

In summary, big data is very helpful in governance as processing the data and rendering some useful information out of that data could benefit in the growth of any country in any industry.

We hope you like the blog and share it with your network. Please reach out to sales@bistasolutions.com for any query pertaining to Big Data and Analytics solutions.

How To Install Odoo 11 On Ubuntu

  • by Uzlifat Mir
  • Nov 03, 2017
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Odoo 11 is released and this blog is for those who wish to install Odoo 11 in their systems. Since Odoo 11 is supported on python3 and higher versions only, this blog tells you how can one keep Odoo 10 and can run Odoo 11 simultaneously.

STEP 1:

Check if the python 3 or higher version is installed in your system.

Open terminal and type python3.5. If it shows the python terminal as shown in the image below, you do not need to install python3.5 explicitly.

NOTE: Python3.5 is available in Ubuntu 16.04 by default.

code

If python3.5 is not installed, go to terminal and execute the following commands.

1.1 cd /usr/src

1.2 wget https://www.python.org/ftp/python/3.5.2/Python-3.5.2.tgz

1.3 sudo tar xzf Python-3.5.2.tgz

1.4 cd Python-3.5.2

1.5 sudo ./configure

1.6 sudo make altinstall

To check if the python is installed correctly in your system, check with the command, python3.5 in terminal.

 

STEP 2:

Install the python dependencies.

sudo python3.5 -m  pip install pypdf2 Babel passlib Werkzeug decorator python-dateutil pyyaml psycopg2 psutil html2text docutils lxml pillow num2words reportlab ninja2 requests gdata XlsxWriter vobject python-openid pyparsing pydot mock mako Jinja2 ebaysdk feedparser xlwt

STEP 3:

Install and configure the latest version of postgres.

If any old version of postgres is already installed, you can replace the old version with the new one. Follow the below steps.

3.1 Upgrade the Postgres

3.1.1 sudo apt-get upgrade

3.1.2 Get the latest version of postgres from https://www.postgresql.org/download/linux/ubuntu/

3.1.3 To find the installed versions that you currently have on your machine, you can run the following:

                dpkg –get-selections | grep postgres

3.1.4 You can also list the clusters that are on your machine by running.

                pg_lsclusters

3.1.5 Stop using postgres service before making any chnages.

                sudo service postgresql stop

3.1.6 Rename the new postgres version’s default cluster.

                sudo pg_renamecluster 9.6 main main_pristine

3.1.7 Make sure that everything is working fine.

                sudo service postgresql start

3.1.8 Drop the old cluster

                sudo pg_dropcluster 9.3 main

3.1.9 Create the odoo user

                sudo su – postgres -c “createuser -s odoo”

3.2 Fresh installation of Postgres

3.2.1 sudo apt-get install python-software-properties

3.2.2 sudo vim /etc/apt/sources.list.d/pgdg.list

3.2.3 add the following line in the file.

3.2.4 deb http://apt.postgresql.org/pub/repos/apt/ xenial-pgdg main

3.2.5 wget –quiet -O – https://www.postgresql.org/media/keys/ACCC4CF8.asc | sudo apt-key add –

3.2.6 sudo apt-get update

3.2.7 sudo apt-get install postgresql-9.6

3.2.8 sudo su postgres

3.2.9 createuser -s ubuntu_user_name

3.2.10 exit

STEP 4:

Install the js libraries and dependencies.

4.1 sudo apt-get install node-clean-css -y

4.2 sudo apt-get install node-less

4.3 sudo apt-get install -y npm

4.4 sudo ln -s /usr/bin/nodejs /usr/bin/node

4.5 sudo apt-get install python-gevent -y

4.6 sudo npm install -g less

4.7 sudo npm install -g less-plugin-clean-css

STEP 5:

At last, start Odoo 11 server

python3.5 ./odoo-bin –addons addons/

If you are looking out for Odoo 11 implementation for Community or Enterprise edition our team can help you to assist in selecting the modules and the number of licensing – For more information, you can email us on   sales@bistasolutions.com.

Can Cloud ERP Make Your Business Agile?

A cloud solution takes the difficulties of capacity and location off the table by removing the need for on-site hardware infrastructure. It also provides 100 percent real-time visibility. Cloud ERP is also extremely efficient when it comes to changing to new processes hence being highly agile.

In Forrester’s Vendor Landscape for SaaS ERP Applications, principal researcher Paul Hamermen says: “Applications built for SaaS [software as a service] have a tendency to be quicker to muster and better to set up, accelerating time-to-value and permitting lively for enlargement companies.”

“In addition, several Software ERP products – for example, FinancialForce, Oracle cloud ERP and Oracle NetSuite – give you local extensibility surroundings – such as the height as a use (PaaS) – to capacitate business and partners additional coherence to customize applications. “

Cloud ERP

Cloud Enterprise Resource Planning (ERP) is can be used to capacitate businesses to release new ventures fast and support rapid expansion such as in the case of merger acquisitions. In this case, SaaS ERP is best when used to support unfamiliar subsidiaries cost-effectively – an idea known as two-tier ERP. Two-tier ERP is the practice of running two ERP systems at once — one larger system at the corporate level, and one smaller system at the plant, division, or subsidiary level.

Forrester’s investigation has shown that normal ERP companies have been delayed to adopt cloud ERP.

Hamerman believes many average businesses have been late to adopt since they wish to secure a profitable flow of income instead of assuming an expenditure on software.

“Co-existence between SaaS and on-site (or hosted) versions could concede a patron to switch deployment modes in other possible directions, and put on equal terms an otherwise disruptive migration, very well,” says Hamerman

For example, Oracle now offers a SaaS-only ERP product interjection to a merger of NetSuite, while SAP has an internally grown Software ERP offering, Business ByDesign.

“Your obligatory on-premise ERP retailer might offer an appealing emigration trail to SaaS, though it takes the experience to know advantages and costs of this plan – and whether new SaaS offers relevant architectural, coherence and functionality advantages identical to products natively built for Software, ” says Hamerman.

Cloud ERP is not indispensably a singular product, or use, accessible in the cloud. Gartner Analyst recognizes a new epoch of ERP described as “postmodern ERP”. It recognizes postmodern ERP as a strategy that automates and associates executive and functional (such as finance, HR, purchasing, creation, and distribution) with appropriate levels of formation that change features of supplier-delivered formation opposite business coherence and agility.

In Aug 2016, Gartner released the “You No Longer Need A Cloud Erp To Solve Your ERP Difficulties” report. The researcher’s information records that some functions within on-premise ERP mega suites – such as tellurian collateral government and surreptitious buying – are now dominated by SaaS.

Nevertheless, Gartner points out that other functions – such as operational ERP and craving item government – are still mostly on-site or hosted.

“Many firms wish they could ‘lift and shift’ their whole stream on-premise scenery to the cloud, though this is deficient in a universe of postmodern ERP, ” says a report’s author, Christian Hestermann.

Nevertheless, Hesterman’s investigation found that after implementing some cloud-based or Software ERP installations, users and managers realized that a number of the expected “guarantees” were not delivered or may have been more complex than they anticipated.

“While cloud technologies offer options for how to muster ERP systems on opposite levels of a record smoke-stack – infrastructure as a use (IaaS), PaaS or SaaS – they do not renovate ERP alternatives into something completely different, ” says Hestermann. “Cloud technologies alone do not automatically ‘fix’ all of problems compared with on-premise ERP. In reality, they can emanate some new challenges. “

Please feel free to reach us at sales@bistasolutions.com for any queries on Cloud ERP Software and its related modules. Also, you can write us through feedback@bistasolutions.com and tell us how this information has helped you.

Cloud ERP Integration For Make-To-Order Processes

Cloud ERP Integration

Cloud ERP integration with MTO

Make to Order (MTO) is a manufacturing process in which product manufacturing starts only after the order is received from a customer. Forms of MTO vary, for example, an assembly process that starts when demand occurs or manufacturing which is triggered by development planning. There is also, BTO (Build to Order) and ATO (Assemble To Order) in which processing starts according to demand.

Cloud ERP integration platforms have a strong and intelligent link between their sales order module and the production-planning module. When this connection is continuously linked, orders generated by sales in Make-to-Order situations are instantly translated into production orders. Therefore, as soon as an order is placed in the system for an “by demand” item, the process to begin manufacturing is initiated. The order generates a custom assembly or BOM (Bill of Material) and the process to fulfill this demand is initiated. Any standard assembly parts are contained in the core BOM, customizations are added to the order, and instantly update the complete BOM. A linked system also allows for clear visibility into inventory levels and the ability to fulfill the order and provide delivery. Because each stage is clearly defined, linked, and easy to trace, it’s easy to monitor the progress of individual production orders so that you can keep your customers informed about the manufacturing progress and eventual delivery.

Let’s look at an example of this: a client orders a particular machine, and the machine consists of many components listed on a bill of materials. Several parts are used in various machine models. The sales order is translated with the help of the BOM into a production request. The production request will be combined with other orders (if there are any) to make a production schedule. The system checks inventory levels to complete the orders. For efficiency, core or common components can be kept in stock, and custom or unique components purchased.

make to order

“In a Cloud ERP integration, make-to-order environment, production planning and purchasing can be quite hectic. If you have a ‘pipeline’ of prospect orders the production planning and purchase departments can be prepared for things to come, but not if your production planning is totally dependent on the ‘whims’ of your clients. Cloud ERP system enables you to be flexible. For instance: delay one order and speed up another if need be”. Source Quote

When the order is placed in the system, this ERP allows you to create the work order for that item considering all the components and other parts in the required quantity resulting in well defined proper inventory status of each item. This can be followed by a Build Assembly which result turns to be a BOM or Manufactured assembly Item.

A risk of make-to-order production is inefficiency and more waste. Using cloud ERP to gain accurate and up-to-date visibility on inventory levels and production capacity can help to reduce this risk. In addition, other common production practices such as combining production orders as much as possible and refining the production process to its maximum potential will also help.

To a certain extent, the inventory manager can make sure that frequently used components are readily available in stock. However, keeping inventory in stock can sometimes be too costly. Using Business Intelligence software to forecast needs can help to predict suitable inventory levels. Other scenarios include equipping the purchasing department to be able to act instantly and look for a replacement of suppliers fast when a preferred supplier cannot deliver. As well as making Just-in-time delivery arrangements beforehand. The purchasing module of the Cloud ERP system has all this information readily available.

We can conclude that as soon as a customer’s order is received there is a need to start a pull-type supply chain operation because manufacturing is performed when demand is confirmed, i.e. being pulled by demand. With the help of cloud ERP, all the details of production planning can be achieved in a very efficient manner with respect to time management, inventory management, and all production planning steps.

For Demo or any queries on Cloud ERP Software please drop an email at sales@bistasolutions.com. Also, you can write us through feedback@bistasolutions.com and tell us how this blog has helped you.

How To Choose An Algorithm For Predictive Analytics

Algorithm For Predictive Analytics

We are living in a highly advanced technological period of human existence. At this time, the internet is faster than the speed of light,  memory storage and computing power have moved to the cloud. Every day, things which were previously only possible in the realm of “sci-fi” are now part of our daily lives. Included in this category is a very advanced technique and tool called “predictive algorithms”. Predictive algorithms have revolutionized the way we view the future of data and has demonstrated the big strides of computing technology.

In this blog, we’ll discuss criteria used to choose the right predictive model algorithm.

But first, let’s break down the process of predictive analytics into its essential components. For the most part, it can be dissected into 4 areas:

  • Descriptive analysis
  • Data treatment (Missing value and outlier treatment)
  • Data Modelling
  • Estimation of model performance
  1. Descriptive Analysis: In the beginning, we used to primarily build models based on Regression and Decision Trees. These are the algorithms which are mostly focusing on interest variable and finding the relationship between the variables or attributes.

Introduction of advanced machine learning tools made this process easy and quicker even in very complex computations.

  1. Data Treatment: This is the most important step in generating an appropriate model input, So, we should have a smart ways to make sure it’s done correctly. Here are two simple tricks which you can implement:
  • Create dummy flags for missing value(s): In general, once we discover the missing values in a variable, that can also sometimes carry a good amount of information. So, we can create a dummy flag attribute and use those in the model.
  • Impute missing value with mean/any other simple value: In basic scenarios, the imputation of ‘mean’ or the ‘median’ works fine for the first iteration in a specific situation. In other cases where there is a complex data with trend, seasonality and lows/highs, you probably need a more intelligent method to resolve for missing values.
  1. Data Modelling: Generalized Boosting Modules (GBM) can be extremely effective for 100,000 observation cases. In cases of larger data, you can consider running a Random Forest. The below cheat-sheet will help you to decide which method to use and when.

Please click here or click the picture to get the source of the below cheat-sheet.

learn

  1. Estimation of Performance of the Model: The problem of predictive modeling is to create models that are good at making predictions on new unseen data.

Therefore, it is critically important to use robust techniques to train and evaluate your models on your available training data. The more reliable your performance estimation, the more accurate the model.

There are many model evaluation techniques that you can try in R-Programming or Python. Below are some of them:

  • Training Dataset: Prepare your model on the entire training dataset, then evaluate the model on the same dataset. This is generally problematic because a perfect algorithm could skew this evaluation technique by simply memorizing (storing) all training patterns and achieve a perfect score, which would be misleading.
  • Supplied Test Set: Split your dataset manually using another program. Prepare your model on the entire training dataset and use the separate test set to evaluate the performance of the model. This is a good approach if you have a large dataset (many tens of thousands of instances).
  • Percentage Split: Randomly split your dataset into a training and a testing partitions each time you evaluate a model. It’s is usually in the split ratio of 70-30% of the data. And this can give you the more significant estimate of performance and like using a supplied test set is preferable only when you have a large dataset.
  • Cross-Validation: Split the dataset into k-partitions or folds. Train a model in all possible aspects of data except one that is held out as the test set, then repeat this process creating k-different models and give each fold a chance of being held out as the test set. Then calculate the average performance of all k models.

This is one of the traditional and standard methods for evaluating model performance, but yeah somewhat time-consuming and has to create n-number of models to achieve the accuracy.

Conclusion:

Ultimately, the work that goes into selecting algorithms to help to predict future trends and events is worthwhile. It can result in better customer service, improved sales, and better business practices. Each of these things can, of course, result in increased profits or lowered expenses. Both are desirable outcomes. The information above should act as a bit of a primer on the subject for those new to using analytics.

What challenges do you or your company have in choosing the right predictive modeling algorithm or in model performance estimation? Share your story in the comments below!

We hope you like the blog and share it with your network. Please reach out to sales@bistasolutions.com for any query pertaining to Predictive Analytics solutions.

How Big Data And Analytics Can Build Better Customer Relationships

Big Data and Analytics

These days everyone is talking about Big Data. Technology has enabled us to collect and store increasingly detailed consumer information. More computing power means ever increasing detailed information, thus the term “Big Data Analytics”. This refers to the process of examining large sets of data, across multiple areas to uncover hidden patterns that can reveal important trends in consumer behaviour. Having access to “big data analytics”  has changed the face of sales and marketing. Now, to improve customer relationships, and to understand their needs and establish trust, basic information and traditional methods are not enough.

We’re in the Zettabyte Era, the entire customer journey is surrounded by information. Big Data allows us to capture and interpret an enormous amount of real-time, static, structured or unstructured data. Why not use it to improve customer relationships and ultimately increase retention rate? With big data and analytics, it’s possible to understand what makes customers tune in with the company, tweak the pain areas and resolve any bottlenecks that may be responsible for customer churn.  At the same time, analytics plays a vital role to analyze and generate meaningful insight from that data, allowing companies to develop new business strategies.

The type and detail of data collected by companies vary between industries. For example, service companies generate different kinds of data than an e-commerce company. A service company such as an airline may generate data like how often you fly in a year; whereas an online retail store may track your purchase behaviour data like how often you are buying a product or what kind of products you are looking for. Companies can gather an enormous amount of information about their target audience.

Once companies have their customer’s historical data they can begin to analyse it to improve sales and marketing activities going forward. However, one golden opportunity that this data provides is a platform for developing stronger relationships with your current customers and building a new target audience by better understanding their needs.

Focus on existing customers, but how?

Companies can achieve many benefits by strengthening their relationships with the customers they already have. As service providers know, it is always much cheaper to maintain clients than it is to acquire new ones. The question is how to improve that relationship? To focus on existing customers to target their needs and develop a strong relationship just needs to analyse their historical data and understand their pain areas or what they are looking for. So here the “Big Data and Analytics” comes into a picture and play the vital role to understand not only their existing customer but also target a new audience for the companies.

Stronger relationships lead to increased customer loyalty and growth of the company as well. Not only can your company save money through customer retention, loyal customers will also yield more revenue than a customer who purchases from you a few times before switching to competitors. Additionally, loyal customers are more likely to turn into cost-effective brand ambassadors who will voluntarily promote your product or service to their peers. Brand ambassadors are becoming increasingly important as social media encourages consumers to trust what their peers say about your company over advertisements that they see.

According to Datanami: ‘64% of companies are already trying to combine five to 15 sources of data in their quest to find richer, more meaningful insights and additionally, break the silos of data repositories that have emerged in their legacy data infrastructure over time.’

Loyalty Relationship is now not limited to traditional ‘Reward Points’ only. Companies now tend to build a strong following of loyal customers through data-driven strategies for a more sustainable growth. Not just economically, loyal customers prove beneficial to the company in many ways:

  • Eased Retargeting
  • Converged, accurate analysis
  • Free Brand Endorsement
  • Word of Mouth
  • Increased Brand Equity

Data Formats and Collection

While there is a seemingly never-ending array of data out there, it all generally falls into three categories:

Big-Picture Data:

Typically, demographic information or high-level trends, this type of data can help you see the big picture when it comes to your target audience(s). Big-picture data can frequently be collected from third party companies.

Transactional Data:

As the name suggests, transactional data is information on what purchases a customer or client has made. This can include you purchased or liked product or services, a frequency of interest and used payment gateways.

Granular Data:

The opposite of big-picture data, this kind of data gives you an idea of an individual person or company’s attitudes and behaviours, and it can be collected via different surveys and campaigns or third parties.

What can we achieve with consumers’ data?

  1. Segmenting Customers with Personalization

Before segmenting customers, a service provider must know their customer’s needs with their specific requirements. Specificity gives your business the flexibility to directly cater to your customers’ unique needs and desires. Some traits of segmentation include: categorising their general interests, targeted services/interests and of course their budget.

According to AdAge.com, when the computer technology company Lenovo implemented this method, its “click-through rates increased by 30% and resulted in greater conversions and sales.”

These actions could be taken: –

  • Define segmentation within your company.

  • Design advertisements with the customers’ needs in mind.

  • Develop smart campaigns with consumer data.

  1. Behaviour-Triggered Email Campaigns

Email with a purpose. Through automation, you can produce email campaigns that engage consumers and convert them into buyers and also it could be a meaningful data collection that can be used for different purposes.

These actions could be taken: –

  • Analyse your consumer’s behavioural patterns.

  • Use predictive modelling techniques to know the future needs of your customers.

  • Keep your customers “active” in your brand with ancillary tasks and activities.

 

Conclusion:

There’s no doubt that “big data and analytics” helps companies to grow and improve customer relationships, turning leads into loyal customers and increasing retention rates exponentially. And the best part is that there’s no need to hire an entire building full of computers and servers with enormous processing capabilities for that: all you need is a platform with behavioural analytics, event tracking and automation.

Does your company have its own big data and a data-driven strategy to improve customer relationship? If not, are you planning to do so in the future? Tell us in the comments below!

We hope you like the blog and share it with your network. Please reach out to sales@bistasolutions.com for any query pertaining to Big Data and Analytics solutions.

ShipWorks Integration With Odoo

ShipWorks Integration with Odoo
  • by Uzlifat Mir
  • Sep 25, 2017
  • 0
  • Category:

ShipWorks is a Windows-based software used by e-commerce and shipping professionals to download and process orders. With ShipWorks you can print shipping labels, generate packing lists and invoices, manage customer information, upload tracking information, and more. A user can connect to any number of stores or data sources and leverage all of our certified shipping carriers.

Odoo ERP is a suite to manage, automate and optimize all business processes for medium and small-scale companies for all domains ranging from CRM, Sales, and Purchases to Manufacturing, HR and Project management, and much more. This tool exponentially improves your company’s performance because of its features. This tool helps decision makers by making accessible all the necessary and required information that is needed to make insightful decisions. This is a direct response to general practices where a company’s data is stored separately in various unrelated software and databases hindering the decision-making process.

Integrating Odoo and ShipWorks results in a bi-directional flow of data from Odoo ERP to ShipWorks resulting in automating and authenticating the entire delivery process, be it incoming or outgoing or inbound/internal.

There are four basic user functionalities enhanced by Odoo ShipWorks integration:

  • Adding a store :

The ShipWorks user will use the “add Store” feature to set up a generic-module store in ShipWorks. This added Store will ask for your integration point URL so that ShipWorks can make a sequence of calls to obtain the details necessary to add the store into ShipWorks and integrate relevant data with Odoo with the warehouse module. The sequence of calls would be as follows-

Call 1: GetModule

Call 2: GetStore

Call 3: GetStatusCodes

  • Downloading Orders:

When a user clicks the “Download” button in ShipWorks, four calls are made to your integration. The same four calls are made if an automatic download is scheduled. The calls used here are: GetModule; GetStatusCodes; GetCount; GetOrders. These four calls repeat as necessary until GetCount returns a “0.” When GetCount reaches “0” the sequence does not repeat. The sequence of calls would be as follows-

Call 1: GetModule

Call 2: GetStatusCodes

Call 3: GetCount

Call 4…N: GetOrders

order-flow

  • Updating Order Status :

If “uploading order status” is supported, ShipWorks will allow a user to change an order’s online status. This requires only one call: Update Status.

  • Uploading Tracking Numbers :

If “uploading tracking” information is supported, ShipWorks will allow a user to change an order’s online status. This requires only one call: Update Shipment.

Above is the nutshell description of ShipWorks integration with Odoo bi-directionally. Please contact us for a demo or email us at sales@bistasolutions.com.